We’re Smellies — a female-owned, hand poured & self-made organic soy wax candle brand driven by our desire to create unique products that make you and others smile.
Founded in November of 2020 by best friends Alessia Taurasi & Taylor Underhill, we’ve been expanding our product offering which started with the now iconic "bubble candle" but now includes vessels, customization capabilities, brand collaborations and accessories. In the last 4.5 years since launch, we’ve built a supportive, loyal and positive community that has helped us grow to new heights we never could have expected.
Smellie’s products have now been featured by some notable brands and personalities including Smarties, Mejuri, Alex Centomo, Hilton Hotel, Aldo, David's Tea and more
Alessia Taurasi (right) and Taylor Underhill (left) co-founded Smellies at only 23 and 24 years old. What emerged as a Covid fever dream between the two of them (honestly looking for a way to stay sane during the pandemic) grew to a dynamite brand, shipping internationally, entirely self-funded and powered by two young women.
There's no denying that building a business while juggling full-time careers and friendship has been tough, but these two have been fuelled by the joy that growing this business has brought to them.
Using a customer-first mentality, the Smellies team is constantly coming up with new innovative ways to give their customers what they want. From custom shaped vessels, to hand-painted pillars to personalization of candles, bottles & more, there isn't any risk not worth taking for Alessia and Taylor to keep pushing this business forward. Follow our journey and be a part of their growth here and here.
